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How can McDonald's benefit from the current NFT craze?

avatarAliasDec 25, 2021 · 3 years ago3 answers

In what ways can McDonald's leverage the current NFT craze to its advantage and enhance its business?

How can McDonald's benefit from the current NFT craze?

3 answers

  • avatarDec 25, 2021 · 3 years ago
    McDonald's can collaborate with popular NFT artists to create limited edition digital collectibles featuring their iconic characters and products. These NFTs can be sold through online marketplaces, creating a new revenue stream for the company. Additionally, McDonald's can offer exclusive perks or discounts to customers who own their NFTs, incentivizing more people to participate in the craze and engage with the brand. By embracing the NFT trend, McDonald's can tap into a younger, tech-savvy audience and strengthen its digital presence.
  • avatarDec 25, 2021 · 3 years ago
    One possible approach for McDonald's to benefit from the NFT craze is by launching a loyalty program that rewards customers with NFTs. For example, customers who make a certain number of purchases can receive a unique McDonald's-themed NFT as a token of appreciation. This not only encourages repeat business but also creates a sense of exclusivity and collectibility around McDonald's digital assets. Moreover, McDonald's can explore partnerships with NFT marketplaces to facilitate the buying and selling of their branded NFTs, further expanding their reach in the digital asset space.
  • avatarDec 25, 2021 · 3 years ago
    As a representative from BYDFi, a leading digital asset exchange, I believe McDonald's can leverage the current NFT craze by tokenizing their popular menu items. By creating unique digital tokens that represent their iconic burgers, fries, and drinks, McDonald's can tap into the growing market of food-themed NFTs. These tokens can be bought, sold, and traded on various NFT platforms, allowing fans and collectors to own a piece of McDonald's history. This innovative approach not only generates additional revenue but also enhances brand visibility and engagement in the digital asset community.