At what time did airdrops become popular among cryptocurrency projects?
Magnified EntertainmentDec 28, 2021 · 3 years ago3 answers
When did airdrops start gaining popularity as a marketing strategy among cryptocurrency projects?
3 answers
- Dec 28, 2021 · 3 years agoAirdrops started gaining popularity among cryptocurrency projects around 2017. As the crypto market grew, projects began to use airdrops as a way to distribute their tokens to a wider audience and create awareness. This strategy allowed projects to incentivize users to engage with their platforms and build a community around their token. Airdrops also became a way for projects to reward early adopters and generate interest in their project.
- Dec 28, 2021 · 3 years agoAirdrops became popular among cryptocurrency projects when the concept of token distribution through giveaways gained traction. This happened around 2017, as projects realized the potential of airdrops in creating a buzz and attracting users. By distributing free tokens to participants, projects were able to generate interest, increase token adoption, and create a network effect. Airdrops also provided an opportunity for projects to reward their existing community members and encourage them to spread the word about the project.
- Dec 28, 2021 · 3 years agoAirdrops gained significant popularity among cryptocurrency projects in 2017, during the peak of the initial coin offering (ICO) craze. As ICOs became a popular fundraising method, projects started using airdrops as a way to distribute their tokens to potential investors and users. Airdrops allowed projects to create a sense of exclusivity and urgency, attracting attention and driving engagement. Additionally, airdrops helped projects to build a community and establish a user base, which was crucial for the success of their token and project.
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