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At what time did airdrops become popular among cryptocurrency projects?

avatarMagnified EntertainmentDec 28, 2021 · 3 years ago3 answers

When did airdrops start gaining popularity as a marketing strategy among cryptocurrency projects?

At what time did airdrops become popular among cryptocurrency projects?

3 answers

  • avatarDec 28, 2021 · 3 years ago
    Airdrops started gaining popularity among cryptocurrency projects around 2017. As the crypto market grew, projects began to use airdrops as a way to distribute their tokens to a wider audience and create awareness. This strategy allowed projects to incentivize users to engage with their platforms and build a community around their token. Airdrops also became a way for projects to reward early adopters and generate interest in their project.
  • avatarDec 28, 2021 · 3 years ago
    Airdrops became popular among cryptocurrency projects when the concept of token distribution through giveaways gained traction. This happened around 2017, as projects realized the potential of airdrops in creating a buzz and attracting users. By distributing free tokens to participants, projects were able to generate interest, increase token adoption, and create a network effect. Airdrops also provided an opportunity for projects to reward their existing community members and encourage them to spread the word about the project.
  • avatarDec 28, 2021 · 3 years ago
    Airdrops gained significant popularity among cryptocurrency projects in 2017, during the peak of the initial coin offering (ICO) craze. As ICOs became a popular fundraising method, projects started using airdrops as a way to distribute their tokens to potential investors and users. Airdrops allowed projects to create a sense of exclusivity and urgency, attracting attention and driving engagement. Additionally, airdrops helped projects to build a community and establish a user base, which was crucial for the success of their token and project.