TOMTOMCOIN is a project conducted by TOM N TOMS, which has expanded its presence from offline coffee shops to immersive online experiences. TOM N TOMS, founded in 1999 in Korea, currently operates over 500 coffee shops worldwide. It has entered 10 countries, including the United States, China, and Thailand, with plans to expand to Russia. TOM N TOMS is known for its various projects such as GalleryTom, TOMS Metaverse, and a pet beauty shop, in addition to its offline coffee business. The mobile app MyTom has been downloaded 500,000 times. GalleryTom collaborates with Korea Arts Management Service to promote the works of young artists, having exhibited over 4,000 works with 400 artists since 2013. TOM N TOMS is also working on NFT/digital art programs through this collaboration. TOMS Metaverse team has been creating content through AR/VR since 2017, aiming to create TOMS World in the virtual world, providing store experiences and generating profits. TOMS token has several utilities within the TOM N TOMS ecosystem, including its use in offline stores, additional services in the MyTom mobile app, purchasing artists' art pieces and NFTs in GalleryTom, and as the main payment method in TOMS Metaverse.