Highstreet is a decentralized metaverse and gaming platform that offers brands a way to develop their presence in the virtual world via Highstreet World. The project provides metaverse as a service, making it easy for brands to integrate with and deploy their virtual offerings to better engage with their community of consumers, fans, and more.

Highstreet offers a unique experience that blends the world of retail with that of gaming, allowing consumers and brands to experience meta-lifestyles within a highly versatile metaverse world. The Highstreet Marketplace makes it easy for brands to leverage the metaverse to provide shopping and gaming experiences to engage with their community, letting them open virtual storefronts in the metaverse powered by Web3 technology.

The platform also supports Highstreet World, an open-world MMORPG gaming experience. What sets this apart is how most of the in-game assets required to play are produced by real-world brands, with higher utility and value as a result.

HIGH is one of two native tokens in Highstreet World that leverages a dual token economy model, the other being STREET Red. HIGH is issued as an ERC-20 token on Ethereum, and a BEP-20 token on the BNB Chain is used to buy virtual real estate and limited edition items and works as the governance token of the Highstreet ecosystem.

Highstreet World offers an engaging Play-and-Earn MMORPG game and open-world metaverse experience. Brands and users can access varied services such as shopping, gaming, NFTs, attending social events virtually, and more.

The Highstreet Market provides a frictionless checkout with e-commerce for a more immersive shopping experience. It allows real-world brands to tokenize their products and offerings, putting them on-chain and giving consumers access to phygital (physical + digital) items.

The Highstreet ecosystem consists of the following major components:

Highstreet Marketplace: A platform where users and brands can buy and sell phygital products and NFTs for use in Highstreet games.

Highstreet Homes: Users can buy virtual homes across the Highstreet World metaverse via Initial Home Offerings (IHOs).

Highstreet Lands: Blocks of virtual land are offered as single Hexes, 10-Hex Zones, 50-Hex Regions, and 15-Hex Megaplexes. Real-world brands can buy and develop these lands to provide virtual infrastructure such as clubs, shops, homes, and more.

Forever FOMO Duck Squad (Ducks): Ducks are the official mascot and avatar NFTs within Highstreet World. This NFT collection of ducks can be used as in-game characters, let holders access the exclusive FOMO Duck club in the Highstreet World, and enjoy exclusive airdrops and vaults.

Highstreet was co-founded by Travis Wu, who currently serves as the projects CEO. The core team comprises people with experience working with firms like Sothebys and McKinsey.

The team introduced its Forever FOMO Duck Squad NFT Collection in September 2021 and had its IDO public sale on Polkastarter. Another round of IDO public sale on Impossible Finance in October followed this.

Other significant developments announced in the last quarter of 2021 include the HIGH staking program and staking for FOMO Duck NFTs. The first IHO sale, The Solarium, was conducted in Q1 2022, while Highstreet View Alpha was offered for homeowners.

In August 2022, Highstreet partnered with Animoca Brands to sell virtual residences inside Animoca Archipelago via IHOs. In October 2022, Refinable partnered with the platform to launch an exclusive NFT storefront within Highstreet.

Investing in Highstreet token could be a beneficial addition to your crypto portfolio if you believe in the mainstream potential of digital assets and want to diversify into the metaverse sector. As the native token of a unique metaverse project that brings mainstream brands into virtual worlds, HIGH token shows promise as a cryptocurrency investment.

The Highstreet price has the potential to increase as more brands partner with the platform to launch games and experiences in its metaverse. This partnership could attract more users, leading to increased demand for the HIGH token and potentially driving up its price.

The price of HIGH crypto may also strengthen during bullish market conditions in the crypto industry. This positive sentiment among investors could increase their interest in purchasing and trading crypto assets associated with projects like Highstreet.

While it is impossible to provide an accurate HIGH crypto price prediction for any specific timeframe, it is recommended to monitor the following factors for understanding price action and volatility in the Highstreet coin:

Level of Adoption

The HIGH price depends on the level of interest in the Highstreet metaverse among brands, consumers, and investors. Increasing the number of brands partnering with the project to enter the metaverse could attract more users, increase the demand for the HIGH token, and drive up the value of Highstreet crypto.

Future Developments

Announcements of new partnerships, integrations, and investments from notable brands in both mainstream and crypto industries can boost investor confidence in the Highstreet token. This increased confidence can lead to an upward trend in the price of HIGH crypto.

New Use Cases

Implementing new features that expand the use cases for the $HIGH token can also contribute to its value appreciation. Besides being a native currency and governance token, introducing new applications can incentivize more users to buy and hold the token, thereby driving its value higher.

Market Outlook

A positive outlook towards cryptocurrencies in general, as well as sectors like the metaverse, GameFi, and NFTs, can potentially boost the price of the $HIGH token. Conversely, a bearish or risk-averse sentiment among global investors may trigger sell-offs in the crypto market, potentially weakening the price of the Highstreet coin.

The $HIGH token serves various purposes within the Highstreet metaverse platform:

Native Currency

HIGH tokens are required to purchase limited edition items from the Highstreet Market and to acquire real estate within the Highstreet ecosystem.

Staking

Staking $HIGH allows you to earn passive income and grow your crypto portfolio. Staking $HIGH on the Highstreet Market offers a lucrative way to engage with the community and increase your holdings.

Governance

HIGH also functions as the governance token of the Highstreet Market metaverse. Token holders have voting rights and can contribute their opinions on the project's future development.

Crypto Asset for Trading and HODLing

You can trade Highstreet coin against other crypto assets and profit from market conditions and volatility. You can buy or sell HIGH against other cryptocurrencies or hold it long-term if you believe in the future potential of the Highstreet project. Before trading Highstreet in the crypto market, check the live price of the Highstreet token, current market cap, circulating supply, 24-hour trading volume, and perform technical, fundamental, and sentiment analysis using the HIGH price chart.

Highstreet has a strong lineup of partners and investors. Notable investors in the Highstreet project include Huobi Ventures, NEO Global Capital, Binance Labs, Mechanism Capital, Avalanche, Shima Capital, Evernew Capital, GBV, Palmdrive Capital, and more.

Some of the brands and businesses that have partnered with Highstreet include NFTOO, BNV, LayerZero, Animoca Brands, Kikitrade, Refinable, BuerBear, and more. Additionally, Highstreet has integrated with Shopify on its Merchant Portal, ensuring a seamless connection for purchases and payment data.

Highstreet introduced its official staking program in December 2021, offering token holders a lucrative opportunity for passive income generation. Here's how you can stake HIGH on Highstreet:

1. Visit the Highstreet Market website and sign in by connecting your MetaMask wallet to the app. You can also register for the app using your Google or email account.

2. Ensure that your wallet is funded with an adequate number of tokens by purchasing HIGH on BYDFi or other supported platforms and withdrawing the tokens to your wallet.

3. Click on the Staking tab in the dropdown menu located in the top right section of the page.

4. Choose between the Flexible and Locked options and enter the number of HIGH tokens you wish to stake. If you select the Flexible option, specify the number of weeks you want to stake your tokens.

5. Click on Stake and confirm the transaction using your wallet.