Launched on 25/06/2018 by a Singapore-based team, DAD Chain is a decentralized advertising blockchain that aims to connect global advertisements. The team utilizes blockchain technology to increase transparency in advertising data and enable small high-frequency settlements through the Lightning Network. With token economy incentives, participants are encouraged to contribute to the healthy development of the DAD ecosystem. DAD has received investments from OGC, NEO, and DHVC, and serves as a supernode for blockchain programs like Ontology, NEO, and VSYS. Additionally, DAD is part of the governance committee led by Klaytn and has partnered with organizations such as Kakao, LG Electronics, Celltrion, and Union Bank of the Philippines to promote global blockchain ecosystem development.