Permission is a tokenized Web3 advertising platform that allows advertisers to incentivize consumers with crypto rewards in exchange for their data and engagement. The platform aims to disrupt the current interruptive and exploitative advertising model of the web, while empowering individuals to regain control over their time and data.

ASK is the currency for permission. Its primary use case is to power a new Web3 advertising paradigm, built on permissioned data and opt-in engagement. The project aims to offer an antidote to some of the most significant problems of Web 2.0 - surveillance capitalism, data exploitation and interruptive marketing - by enabling users to securely grant permission and monetize their data across the web, while providing an enterprise solution for marketers seeking better return on their ad spend.

Global privacy regulations, ad blockers, and dramatic changes in ad tech are forcing a new advertising model based on consent. By enabling marketers to build opt-in audiences and ask permission for engagement, and by ensuring users are rewarded for the data they volunteer to share, Permission sees ASK as foundational to helping tech platforms and marketers compete in Web 3.0.

Currently, users earn ASK by securely sharing their data and opting in to receive relevant ads and content. The experience is delivered primarily via Permission Ads, the projects patent-pending, crypto-enabled advertising platform, which enables Advertisers to ASK Permission and reward users for consenting to share data. . Advertisers can also deploy ASK as an incentive mechanism on their own digital channels, driving loyalty and personalized ad campaigns.

The projects other goals include deeper development of its proprietary technology, Data Algebra, for which it has been awarded 9 patents. The breakthrough technology can liquify data currently stored in silos and applications, making it possible for individuals to aggregate and monetize their full data set and for companies to gain permissioned visibility over the most comprehensive data sets possible.

The Permission Token was founded by Charles Silver, a veteran entrepreneur with a proven track record of growing successful businesses. A visionary in the dot-com era, Charles founded RealAge, a pioneer in using big data to connect advertisers and consumers on a permission basis. He grew RealAge to tens of millions of users and led the company to its acquisition by media giant Hearst. In addition to founding Permission.io, Charles co-founded Reality Shares, a SEC-registered investment adviser with 5 publicly traded ETFs, including the first publicly traded blockchain ETF, and Blockforce Capital, a multi-strategy digital assets hedge fund.

The Permission team consists of more than 30 employees, board members, and strategic advisors.

Although many crypto projects tout data empowerment, most limit users ability to benefit from their data to a specific browser or application. Permissions platform is constructed to help users securely grant permission and earn from their data across multiple channels and contexts. The token is simple-to-use with use cases that are straightforward and transparent and that will evolve as the projects network and permission-based economy matures.

Currently, users earn ASK by securely sharing their data and opting in to receive relevant ads and content. The experience is delivered primarily viathrough Permission Ads, the projects patent-pending, crypto-enabled advertising platform, which enables Advertisers to ASK Permission and reward users for consenting to share data. The vision for ASK is that users will put their data to work for their own benefit in a way that will easily blend into their daily lives.

Fundamental to this vision is Permissions patented technology, which allows data stored in silos and applications to be integrated so that individuals can link and monetize their social, search, shopping data, any data that is stored in any database, to be queried as a single logical data store.

This is a huge differentiator because it enables users to truly take back ownership of their data so they can earn from it, putting individuals at the center of the data economy.

Permission launched the Permission Platform in August, 2020, and has achieved significant early growth, with ASK now held by over 700,000 unique wallets.

The Permission token has a maximum total supply of 100 billion. Permission has provided a primer on ASK, which details the vesting schedule.

Of this 100B, 45% are allocated to ecosystem growth, 30% are allocated to purchasers and supporters, 10% are allocated for developer incentives and advisors, and 15% are allocated to the team.

The large supply is meant to allow mass adoption by users around the world while still transacting in whole-number denominations, as opposed to decimal places.

ASK is an ERC-20 token on Polygon and Ethereum, which is one of the most popular blockchains and the go-to solution for many decentralized applications.

Polygon is a layer-two scaling solution for Ethereum that allows for increased transaction throughput.

The top exchanges for trading in Permission Token are currently Gate.io and Bitrue. You can find others listed on our crypto exchanges page.